Flowers Barkingside Privacy Policy
Scope of This Privacy Policy
This Privacy Policy governs the collection, processing, and protection of personal data by Flowers Barkingside, applicable to all customers placing orders with Flowers Barkingside from Barkingside and the surrounding districts. We are committed to handling your personal information in accordance with the General Data Protection Regulation (GDPR) and relevant UK data protection laws.
What Personal Data We Collect
When you place an order or interact with Flowers Barkingside, we may collect and process the following types of personal data:
- Identification information: Name, delivery address, billing address, and order references.
- Contact details: Mobile or telephone number, and in some cases, a contact email address for confirmation or customer support purposes.
- Transaction data: Details regarding your purchases, payment method, and transaction history.
- Order-specific information: Notes about your order, such as recipient details and any customised messages to be included with your flowers.
- Technical information: IP address, device type, and browser details, collected through the use of our website or ordering platforms to ensure functionality and safeguard security.
The Lawful Basis for Processing Your Data
We process your personal data according to the following lawful bases under GDPR:
- Performance of a Contract: We require personal data to process, fulfil, and deliver your orders, including communicating with you about your order status.
- Legal Obligations: We retain certain financial and transaction records to comply with applicable laws regarding invoicing and record-keeping.
- Legitimate Interests: We may use your information to enhance service delivery, maintain security, and manage risk, provided our interests are not overridden by your rights.
- Consent: In situations where we require your explicit agreement, such as sending marketing communications or processing special category data, you will be asked to give clear and specific consent. You are free to withdraw your consent at any time.
How We Use Your Personal Data
We use the personal data we collect for the following specific purposes:
- To process and deliver your flower orders, including any delivery updates or customer service queries.
- To accept and manage your payment, including confirmation and issuing receipts.
- To ensure accurate delivery to your stated address or recipient, including handling special instructions.
- To maintain our accounts and records as required by law.
- Where we have your consent, to keep you informed about special offers or future promotions from Flowers Barkingside relevant to your interests.
- To enhance and protect our website, prevent fraud, and ensure the security of our information systems.
Retention of Personal Data
Flowers Barkingside is committed to retaining your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.
- Order Records: Data relating to completed orders is typically retained for up to 7 years to comply with accounting and legal obligations.
- Marketing Communications: If you have consented to receive promotional materials, your contact details will be retained until you opt out or withdraw your consent.
- Customer Service Queries: Information relating to customer service requests may be kept for up to 2 years to monitor the resolution of queries and improve services.
After the relevant retention period has passed, your information will be securely deleted or anonymised.
Data Processors and Third Parties
Flowers Barkingside may engage third-party organisations known as data processors to perform certain activities on our behalf, including:
- Payment processing providers for secure handling of electronic payments.
- Delivery partners and couriers, for ensuring your flowers reach their intended destination.
- IT service providers managing the security and hosting of our website and administrative databases.
All processors are required to act in accordance with this policy, GDPR, and maintain the highest standards of data protection and confidentiality. Your information is never sold or shared with other organisations for commercial purposes.
Your Rights Under GDPR
Under the GDPR, you are entitled to exercise the following rights with respect to your personal data handled by Flowers Barkingside:
- Right to Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request corrections to any inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data under certain circumstances, such as when the data is no longer necessary for its original purpose.
- Right to Restrict Processing: Ask us to limit processing of your personal data in specific situations.
- Right to Data Portability: Request to receive your data in a structured, commonly used electronic format, or ask us to transfer it to another provider where technically feasible.
- Right to Object: Object to the processing of your data for direct marketing or other legitimate interest reasons.
- Right to Withdraw Consent: If we process your data based on consent, you can withdraw this at any time.
- Right to Lodge a Complaint: Raise a concern with the relevant supervisory authority if you believe your personal data is not being processed lawfully.
Security of Your Data
We treat the security of your personal data with utmost importance. Appropriate technical and organisational measures are implemented to prevent unauthorised access, misuse, loss, or disclosure of your data. Access to personal data is restricted to employees, agents, and processors who require it to fulfil their duties and deliver services to you.
Policy Changes
This Privacy Policy may be updated to reflect changes in legal requirements, technology, or our business operations. If significant changes are made, we will take appropriate steps to notify you where required. The most recent version of this policy will always apply to how we process your data.
Contact and Further Information
If you have questions about this Privacy Policy or how Flowers Barkingside manages your personal data, please contact us through the usual channels provided on our website or by post. Our team will address your enquiries promptly and transparently in line with our data protection obligations.